EDUCATIONAL WORK
The practice of passing it on.
Education is a central part of Bjorn’s work. From technical foundations to creative image-making, his teaching helps hair professionals understand the why behind a technique—and find their own direction.
01 / TECHNICAL EDUCATION
TECHNIQUE CREATES FREEDOM.
“Technique gives you the tools. Understanding gives you the freedom to create.”
My technical education is built around one simple belief: creativity becomes stronger when technique is understood.
I teach hair professionals how to truly understand the mechanics behind cutting and colour, rather than simply memorising a technique. From foundational cutting and precision work to graduation, layering, shape, balance and movement, my education covers the principles that allow a stylist to work with confidence across different lengths, textures and situations.
In colour, I work across the full spectrum of professional techniques: from regrowth and global colour to foiling, highlighting, toning, balayage and freehand work. The focus is not only on how to perform a technique, but on understanding why it works, when to use it and how to adapt it to the individual client.
My approach is practical, structured and built around real salon situations. The goal is to give professionals a stronger technical foundation, sharper judgement and the confidence to make their own decisions behind the chair.
This approach is now evolving into The Craft Society, which is my own education platform, which will be created to bring technique, understanding and progression together in a more complete learning system.
Explore The Craft Society →
02 / CREATIVE EDUCATION
BEYOND THE FORMULA.
“Once you understand the rules, you can start questioning them.”
My creative education explores what happens when technical knowledge becomes a starting point rather than a limitation. Through creative cutting, colour, styling and image-making, I challenge hair professionals to look beyond the formula and develop their own visual language.
My collections are an important part of this practice. They allow me to explore new shapes, colour directions, textures and ideas while translating broader movements in fashion, beauty and culture into hair.
I use this work to look at where hair is now — and where it could be going next. Current trends, emerging aesthetics and shifts in fashion become starting points for developing techniques and creative approaches that can be translated back into the salon, on stage or into an editorial environment.
With international recognition for my creative hair work, including competition success and editorial projects, this side of my education is rooted in both experimentation and experience.
The aim is not to teach someone how to recreate my work.
It is to teach them how to see differently.
Explore Creative Education →
03 / GUEST EDUCATION & COLLEGES
FUTURE IN PRACTICE.
“Education becomes powerful when you give the next generation room to create.”
Some of my most rewarding educational work happens outside the traditional salon environment.
For several years, I have been invited to work with students at Mondriaan College, sharing my experience as a hair artist, educator and creative practitioner.
The collaboration goes beyond teaching individual hair techniques. I work alongside students as they develop their own hair collections, helping them translate an initial idea into a complete visual concept: from research and inspiration to hair design, execution, photography and presentation.
My experience in editorial work, photography, competitions and creative direction allows me to bring a professional, concept-driven perspective into the classroom. Students are encouraged not simply to make hair, but to think about why they are making it, who it is for and how the final image communicates their idea.
It is a genuinely collaborative process, and one I value deeply. Supporting emerging talent while they begin to discover their own creative voice is one of the most exciting parts of education.
04 / BRAND ADVOCACY - AUTHENTIC BEAUTY CONCEPT
AUTHENTIC BY NATURE
“Beauty becomes meaningful when it feels personal.”
Since the beginning of Authentic Beauty Concept, I have been part of the brand as a Brand Advocate: a role that continues to be an important part of my work as an educator and source of inspiration.
What attracted me to the brand from the start was its belief that beauty is not about following a single formula. It is about individuality, craft, experience and the relationship between hairdresser and client.
As a Brand Advocate, I represent the brand through education, inspiration and professional collaboration. I continue to work with the philosophy behind Authentic Beauty Concept while translating it into practical knowledge for hair professionals.
For me, being an educator is not about standing still and repeating what I already know. It is about remaining curious, continuing to learn and bringing new ideas back into the salon, the classroom and the wider hair community.
I am proud to still stand behind the brand and its philosophy today.
Discover Authentic Beauty Concept →
05 / SPECIALIZE IN SCHWARZKOPF COLOR
SKP - ON THE SPECTRUM.
“Education, creativity and collaboration keep the industry moving forward.”
As a member of the Spectrum team for Schwarzkopf Professional Netherlands, I work at the intersection of professional hairdressing, fashion and creative expression.
Spectrum brings together artists and entrepreneurs who explore the possibilities of professional hair through shows, collections, education and visual storytelling.
Being part of Spectrum gives me the opportunity to work alongside other professionals within the industry, exchange ideas and continue developing my own practice while contributing to the wider professional hair community.
It is a role that combines the things I value most in hairdressing: knowledge, creativity, collaboration and the continuous development of the craft.